Speak Out Talking Points: Building Brand Loyalty featuring Jeff Berding
Posted March 13, 2018 by Nahamani Yisrael
In 2015 the sports scene in Greater Cincinnati expanded to include a professional soccer team, FC Cincinnati. Professional soccer is the world’s most popular sport. When FC Cincinnati’s leadership made the decision to bring soccer to the Queen City they knew it would take a strategic plan to build brand loyalty here in Cincinnati.
FC Cincinnati’s owner, Carl H. Lindner III brought on Jeff Berding as the President and GMto help create a winning formula for building a soccer brand that would put Cincinnati on the map. Jeff was kind enough to sit down with us and share his secrets of success that any brand manager can use to turn would-be customers into dedicated fans.
Of course, part of the formula for success includes having a product or service that does what it sets out to do. FC Cincinnati’s professional soccer team has positioned itself in the Greater Cincinnati landscape by winning soccer games and giving fans an up-close sporting experience like no other. Your business must consistently deliver the products and or services that you offer in order for customers to remain loyal and continue to support your business.
Our goal is to give influential leaders of their respective organization a voice! By sharing your message with the world we look to impact the sustainability of the businesses we touch! Each month we will post an inspirational message from our Nfluecr on topics that will strengthen the business community.
If you would like to be a contributor and share your message with the world, please complete the short form and let us know what topic(s) you would like to discuss as well as your direct contact information. We will review your information and reach out to you for further information.